Thursday, December 8, 2011
In a recent post (see December 1, 2011 below), we took a moment to discuss the origins of the EXPED name as well as the meaning of the word "expedition." All well and good, but more information has come to light from the ancient past. It turns out that the Mesopotamians had a proverb, round about 4,000 years ago, that gives us several additional moments of pause:
Pleasure - it is beer. Discomfort - it is an expedition. *
So the way we see it, pleasure is pretty much taken care of and it's available at your local craft brewery. But the whole discomfort = expedition thing is where we here at EXPED must step in. It's our job to make your expedition every bit as pleasurable and comfortable as your pint of beer.
* Source: A History of the World in 6 Glasses by Tom Standage