Tuesday, February 12, 2013
Well, if you are reading this you will no longer be able to say you've never heard of us. But that's OK, we'll keep doing things the same as we always have - innovation, ingenious simplicity, and expedition equipment. You won't see us entering the race to be the biggest brand or the most well known. The five things mentioned here keep us plenty busy and getting the details right for our customers is enough reward in itself.
And you know, making silly videos would be the first thing to be thrown out the window if we decided to be a big, serious brand. Life just wouldn't be as fun so we'll pass on that whole thing.
More bombproof innovative gear and low budget videos please!